31 July 2024 | Corporate, News
Welcome to the Cetilar® Arena!
PharmaNutra has put its name to the historic Pisa Sporting Club stadium, which will henceforth be known as the “Cetilar® Arena”.
Following the renewal of its sponsorship deal with the Pisa Sporting Club for the 2024-2025 season, PharmaNutra is proud to unveil this significant development ahead of the Serie B Championship.
The historic ‘Romeo Anconetani’ Garibaldi Stadium is stepping into a new era, officially adopting the commercial name “Cetilar® Arena” as of today. This change marks a deepened partnership between Pisa SC and the company: a relationship that has grown and evolved over the years, far surpassing the typical connection between a sports club and its main sponsor.
Through its Cetilar® brand, PharmaNutra is making its mark not only on the Arena but also on the black and blue jerseys and the newly renovated San Piero Sports Centre, where the team holds its training sessions. The new name, Cetilar® Arena, will be official starting from the friendly match against Italian champions Inter, scheduled for Friday, August 2, at 7:30 pm.
“Cetilar® and Pisa Sporting Club have shared a five-year partnership dedicated to nurturing the team and bringing joy to its fans,” said club President Giuseppe Corrado. “What began with a handshake to seal our initial agreement has blossomed into a strong bond between two organisations united by shared values and ideals. The Cetilar® brand first appeared on our jerseys, then it revitalised our Training Centre, and now it will proudly adorn our Arena, where in every match our hearts beat in black and blue to the cry of “Forza Pisa”. We are deeply grateful to the Lacorte brothers for their unwavering belief in our project and their profound love for the city and its fans.”
“When Chairman Giuseppe Corrado presented the opportunity to link our Cetilar® brand to the Garibaldi Arena and support Pisa Sporting Club in the stadium renovation project, we immediately embraced the idea with great enthusiasm and excitement,” says PharmaNutra COO Carlo Volpi. “This is a project of significant value not just for the club, but for the entire city. It’s an initiative that enhances the social fabric, which has always been closely tied to the black and blue colours. This vision inspired Andrea and Roberto Lacorte to join Pisa Sporting Club on this unique and exciting journey, with the goal of creating something lasting for the community.”