PharmaNutra to sponsor the Giro d’Italia for the three-year period 2025-2027

The Cetilar^® Nutrition brand will be the Official Nutrition Partner of the Giro d’Italia and its related competitions: the Giro d’Italia Women, Giro-E and Giro Next Gen, for the next three years

PharmaNutra is excited to announce a new landmark partnership: its Cetilar^® Nutrition brand will be the Official Nutrition Partner of the Giro d’Italia, one of the world’s most prestigious and widely followed sporting events, through a three-year sponsorship programme covering the 2025, 2026 and 2027 competitions.

This agreement further solidifies Cetilar^® Nutrition’s position as a leading name in performance and health, aligning with one of the most iconic cycling competitions on the planet.

The Giro d’Italia is more than just a race: it is an event that blends history, culture and passion, showcasing Italian excellence to the world. For PharmaNutra, this collaboration offers a remarkable opportunity to boost global visibility while embracing shared values such as determination, preparation and the relentless pursuit of excellence.

Launched in 2023, Cetilar^® Nutrition is a product line dedicated to sports nutrition, offering a range of supplements and functional foods designed to support the physical performance of athletes, particularly in endurance sports. The products provide optimal energy, hydration and recovery. With scientifically advanced formulations, Cetilar^® Nutrition is the perfect partner for cycling, a sport that demands sustained performance and precise energy management. The brand is making significant investments in cycling, supporting teams like VF Group Bardiani-CSF Faizanè, as well as events such as the Gran Fondo Strade Bianche and Gran Fondo Il Lombardia Felice Gimondi.

Thanks to the global media coverage of the Giro and the large crowds attending the stages, Cetilar® Nutrition will have a prime opportunity to boost its market presence and drive substantial economic growth. The partnership will feature co-branding efforts, promotional initiatives and the chance to integrate Cetilar^® Nutrition products into the athletes’ nutritional routines, highlighting the company’s dedication to innovation and quality.

“We’re incredibly proud and honoured to be named the Official Nutrition Partner of the Giro d’Italia”, said Roberto Lacorte, Vice President of  PharmaNutra S.p.A. “This partnership is a significant confirmation of our ongoing commitment to research and the development of innovative solutions that support the health and performance of athletes in the toughest challenges. It gives us a unique opportunity to contribute to the world of cycling through one of the sport’s most prestigious events. For me personally, this agreement is especially meaningful because, after 45 years, the Giro will be returning to Pisa, which is home to our headquarters”.

With this new collaboration, PharmaNutra reinforces its position as a leading force in the sports nutrition market and is set to embark on three years of sport, passion and innovation as a protagonist.